A Deliverable E-mail Address Does Not a Relationship Make

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

ClickZ, 9/1/10

Does anyone else lament the commoditization of “friend” amid our socially connected, digital lives? I can like you on Facebook, follow you on Twitter, subscribe to your e-mail program and join your community.

But that doesn’t mean I want a relationship.

And that is a problem for marketing and sales people. There are lots of ways for people to connect with brands, but there are not many actual connections. Consider these stats from a national e-commerce retailer with a social forum on its website:

Read more

Want to partner with IDG?

Click here to get started