Business PC Buying Expected to Partially Offset Slower Consumer Sales in the Second Half of 2010, According to IDC

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IDC News Release, 9/2/10

Despite posting impressive year-on-year growth of 20.9% during the second quarter of 2010 (2Q10), the global PC market began to reflect a more cautious outlook compared to earlier in the year. In the U.S., the consumer rally that has been crucial to the PC market recovery slowed, finally succumbing to a persistently bleak employment outlook. Slower second half growth was expected as part of the recovery cycle, however, and worldwide commercial activity remained encouraging, with a healthy number of large projects in most regions lifting Desktop PC volume over expectations. As a result of the economic jitters and adjusted segment performance, the outlook for full year 2010 PC shipments has been reduced from 19.8% to 17%, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker.

The onset of the recession at the end of 2008 continues to have a substantial effect on the seasonality of the market. Global PC shipment growth averaged over 14% for the six years preceding the recession. Then, from Q4 2008 through the first half of 2009, volume declined sharply year-on-year. This set the stage for a strong rebound in Q4 2009 (over 17% growth) and the first half of 2010, with a nearly 25% increase from the depths of the recession.

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