Online Ad Spend Posts a Strong First Half

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC

Karsten Weide

IDC, September 2010

What a difference a year makes! IDC reports that ad spend in the US jumped more than 15 percent to $7.2 billion in the April-June quarter this year compared to the same quarter in 2009. Worldwide the recovery was a little stronger.

IDG Strategic Marketing Services Director Howard Sholkin spoke with IDC’s Karsten Weide and asked him to assess the first half of last year with the first six months of this year. Listen to the interview here

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