U.S. Ad Market Forecast to Grow 3% SNL Kagan's latest estimate in-line with other predictions

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Adweek, 9/7/10

A new forecast from media and marketing research firm SNL Kagan predicts the U.S. ad market will rebound with nearly 3 percent growth this year to $210 billion after two years of declines.

The firm is forecasting growth in the sector for the foreseeable future, predicting ad spend of $214.3 billion in 2011 and reaching $275.8 billion by 2019.

The firm’s near-term forecast is in-line with other recent predictions.

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