One of a marketer’s biggest frustrations comes from all the effort spent to organize and execute an event with little or no return on investment. But even the greatest event ever planned will not be successful if it is not promoted properly.
A big marketing budget helps to promote your event, but this doesn’t guarantee success. Some of the most successful events have maximized grassroots marketing using e-mail, Web, and social channels to build buzz.
As planning gears up for fall and spring marketing events, let’s focus on developing a promotional strategy using e-mail that will fill your B2B event.