DMA: Marketers begin to spend again

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

DMNews, 9/8/10

Direct marketers are beginning to invest again after weathering the recession by cutting costs, according to figures from the Direct Marketing Association. Digital media investment is leading the way, according to the organization.

The DMA’s latest quarterly business review shows direct marketers and their suppliers reported improvement across all their performance markers during the second quarter, a sign that the economic rebound is picking up strength and marketers are more confident in their spending.

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