©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Media Business, 9/10/10
By 2013, b2b e-media spending will surpass b2b print spending, according to Veronis Suhler Stevenson’s “Communications Industry Forecast 2004-2014.”
That forecast by the New York-based private equity firm is just one indication of the changes awaiting the b2b media sector, changes that have been set in motion by the rise of the Internet over the past 15 years. The next five years in b2b media, according to VSS, will see a continuation of these changes: the solidification of trade shows as the largest segment of this sector, the rapid growth of e-media spending and the long-term decline of print advertising.