Buyers are conflicted over the ad market

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Media Life, 9/13/10

Media folks seem increasingly worried about a dip

Media planners and buyers are closer to the media economy than anyone, often seeing trends well before the big-name talking heads of media. But that does not exempt them from being influenced by what’s in the headlines, and these days that’s mostly grim news about the economy.

The result is an increasing pessimism among media people about the recovery in ad spending, even while all the signs point to a recovery that remains pretty much on track.

That came out of a recent Media Life poll on the state of the ad economy.

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