©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Marketing executives are more optimistic about their current revenue prospects than they are about the state of the U.S. economy, according to the August 2010 CMO Survey, conducted by the Fuqua School of Business at Duke University and the American Marketing Association.
The most recent version of the study, which is conducted twice a year, was based on an online survey of 574 senior marketing executives fielded between July 27 and Aug. 18.
When asked how optimistic they were about the U.S. economy compared with the previous quarter, only 35.2% said they were more optimistic. That was down significantly from February’s survey, when 62.1% said they were more optimistic, and from the year-earlier survey, when 59% indicated they were more optimistic.