Marketing best practices for IT buyers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 9/13/10

Tami Hernandez is president of St. Charles, Ill.-based Martopia, a branding, marketing, public relations and interactive agency whose clients include IT providers that sell to financial services companies, health care organizations and gov­ernments. BtoB recently spoke with Hernandez about trends and best practices for marketing to an audience of IT buyers.

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