Mobile Advertising on the Rise

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC

Karsten Weide

IDC, September 2010

Mobile devices are one of the hottest topics for vendors and consumers. As the device market takes off, marketers are trying to figure out how to budget for mobile. This year, IDC has begun reporting on mobile online ad spend that is led by the US. While the dollars are very small compared to other media, now is the time to experiment.

IDG Strategic Marketing Services Director Howard Sholkin asked IDC’s Karsten Weide to provide guidance on this hot topic….click to listen

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