©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDC News Release, 9/13/10
The market for business mobile email continues to expand at a dramatic pace. Although revenues are forecast to grow at a compound annual growth rate (CAGR) of 13.2% over the 2009-2014 forecast period, a new International Data Corporation (IDC) report predicts that the number of subscribers will grow at a CAGR of 36.5% through 2014.
Multiple factors are contributing to this growth, with the rapid adoption of smartphones leading the way. Currently, 20% of all mobile phones are smartphones and IDC forecasts smartphone shipments to grow 55.4% in 2010. For corporate-liable deployments and individual-liable business use of smartphones, email is typically the first application enabled and one of the most pervasive. Such device growth affords strong business mobile email adoption over the next several years. Other factors driving the rapid adoption of mobile email include new players and innovations on the mobile OS front, and better service offerings from wireless carriers that include mobile data services.