Tech media evolution a bellwether

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 9/13/10

International Data Group, United Business Media’s tech properties in the U.S. and Ziff Davis Enterprise—it would be a stretch to call any of these companies “tech publishers” anymore. That’s far too limiting.

Over the past several years, these tech media companies have expanded their capabilities by:

  • Building online advertising businesses.
  • Creating advertising networks.
  • Starting research practices.
  • Wading into lead generation.
  • Launching marketing services divisions.
  • Inventing social media consultancies.

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