The Challenges of Bringing Video to Email Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer, 9/14/10

Marketers enthusiastic about video’s appeal

Online video is a fast-growing channel in digital marketing, and North American marketers are confident that video will prove beneficial to their email efforts, according to “The 2010 Video Email Marketing Survey and Industry Trends Report” from the Web Video Marketing Council.

Seven in 10 marketers said they were using some type of online video in their digital marketing campaigns already, and half were using video in conjunction with email. Nearly a quarter more were considering doing so.

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