IDC says tech marketing budgets up 3.7% this year

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News, 9/15/10

Global technology marketers will increase their marketing budgets by an average of 3.7% this year over last year, according to research firm IDC.

This is a significant improvement from last year, when tech marketing budgets were down 8.3% from 2008 spending and global tech revenue was down 4.5% from the previous year, according to IDC.

The findings were released Wednesday in IDC’s 2010 Tech Marketing Benchmark study, which was based on an online and telephone survey of 87 senior technology marketers, conducted between May and July.

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