Interbrand Releases 11th Annual Ranking of the 100 'Best Global Brands'

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Interbrand News Release, 9/15/10

Coca-Cola retains the number one spot; Google gains on Microsoft, while HP enters the top 10

IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the “Best Global Brands.” Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.

Interbrand, the leading brand consultancy, publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation.

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