B2B Marketers to Boost Spending on Social Media, Digital

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Profs, 9/16/10

B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next two to three years and 64% plan to increase spending on digital and online marketing over the same period, according to a study by Booz & Co.

Meanwhile, 67% of surveyed B2B marketers say they plan to decrease spending on print advertising in the next two to three years and 74% plan to decrease spending on TV and radio advertising.

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