©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The Wall, 9/16/10
This has been under the radar. Two companies in Sir Martin Sorrell’s WPP Group are working together on a paid content initiative (don’t call it a paywall), called The Content Project (TCP).
It hopes to create a network of publishers who will offer readers an electronic wallet for buying content across a range of sites.
It is slated to launch in the first quarter of 2011, which is about the same time The New York Times plans to erect its metered paywall.