WPP agencies working on paid content project

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

The Wall, 9/16/10

This has been under the radar. Two companies in Sir Martin Sorrell’s WPP Group are working together on a paid content initiative (don’t call it a paywall), called The Content Project (TCP).

It hopes to create a network of publishers who will offer readers an electronic wallet for buying content across a range of sites.

It is slated to launch in the first quarter of 2011, which is about the same time The New York Times plans to erect its metered paywall.

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