B2Bs Tap Social to Boost Search

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer, 9/17/10

More synergy for social and search

Social media marketing is almost a necessity in its own right for many companies, but efforts in the area can also help boost more traditional online channels like search, according to data from BtoB magazine and Business.com.

Nearly half of US business-to-business (B2B) marketers said their social media efforts had a positive effect on search performance, with the remainder nearly split between “neutral” and “do not know”—just 1% reported a negative effect.

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