IDC Study Shows 2010 Brings About Changes for Tech Marketing Budgets

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC

IDC, September 2010

Tech marketing budgets rebounded with a 3.7% increase this year. The rising popularity of inexpensive social media marketing tactics may be making an impact on marketing budgets. IDC reports that traditional ad media spend showed a huge decline, but digital marketing programs grew to represent a larger portion of media budgets.

Read the full report here.

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