Social Media Growth Suggests a Wholesale Change in the Way the Internet is Used

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Fuel Lines, 9/20/10

According to a new report from The Nielsen Company, Americans have nearly tripled the amount of time they spend at social networking and blog sites from a year ago. In August 2009, 17 percent of all time spent on the Internet was at social networking sites, up from 6 percent in August 2008.

“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

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