AdReady Bows 'Micro-Targeting' Display Ad Platform

MediaPost, 9/22/10

Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled the latest version of its display ad platform for advertisers and agencies. In 2007, Seattle-based AdReady debuted its demand-side platform, which continues to offer advertisers template-based ad creation together with media planning and buying automation.

With AdReady Version 3 — expected to launch widely in early October — the company is offering algorithmic media planning, automated intelligent bidding, and better multi-campaign management.

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