Bridging the Gap: 5 Objectives for Improving Relations between Sales and Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa, 9/22/10

The relationship between sales and marketing is one of give and take. But how is an ideal partnership achieved? To help you prepare for the MarketingSherpa B2B Summits in San Francisco and Boston this October, we searched our library and found in-depth information to address one of the biggest challenges facing B2B marketers – alignment with sales.

In Part 1 of an extensive two-part excerpt from our B2B Lead Generation Handbook, we begin to explore five objectives to help you research, build and nurture strong relationships with your sales team.

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