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Forrester News Release, 9/22/10
Largest Annual Consumer Technographics® Survey Illustrates Americans’ Digital Lifestyle
The generation gap of technology adoption between younger and older Americans is widening, spurred on by Gen Y’s rapid integration of mobile and social behaviors, according to the largest annual survey of Americans’ technology adoption and attitudes by Forrester Research, Inc. (Nasdaq: FORR). “The State Of Consumers And Technology Benchmark 2010” report is a graphical analysis of Forrester’s North American Consumer Technographics® Benchmark mail survey of nearly 43,000 consumers in both the US and Canada. Now in its 13th year, the study is the largest and longest-running survey of consumers and technology in the world. With more than 1,450 data points and responses about nearly 500 North American brands, the Benchmark Survey is a valuable resource for Market Research professionals’ product planning and go-to-market strategies.