©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The events side of b2b media appears to be rebounding this year, with many companies reporting both improved performance and increased enthusiasm for the segment moving forward. Despite the advances of virtual shows during the budget-strapped recession, live face-to-face events have proven resilient in providing special value to marketers. According to a new report from AMR International, the U.S. events market contracted in 2009 16% to $11 billion. But the research firm forecasts 5% annual growth for the segment through 2014. “Our research shows that social networking and virtual events pose no fundamental threats to the exhibitions industry,” says AMR CEO Denzil Rankine. “On the contrary, they can complement physical exhibitions, strengthen the event brands and even help to attract new exhibitors.”