Solbright: Over Time, Display Market Still Hurting

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mediaweek, 9/22/10

Average CPMs for premium display advertising have rebounded in 2010 after a difficult 2009. But prices are still far below where they were four years ago, according to new report issued by Solbright, a company which provide forecasting and inventory management tools for more than 3,000 Web publishers.

According to the Solbright Digital Media Index, the company’s new macro price-tracking service for online advertising, CPMs climbed 9 percent during the first six months of this year compared to the same period in 2009. Second quarter was particularly strong, as CPMs jumped 17 percent over last year.

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