Online Video Increasing In All Media Categories

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 9/24/10

Brightcove and TubeMogul recently published the “Online Video & the Media Industry Quarterly Research Report for the second quarter of 2010. Examining online video discovery, usage and engagement data from a sample of nearly 2,000 news and entertainment websites representing 3.4 billion video streams, the study found that online video consumption grew across all media industry categories. In Q2, unique viewers increased on average by 2.8% per month, with consumers watching 11% more videos month-over-month compared to last quarter.

Video consumption on newspaper sites grew the most over this period, rocketing to 65% more views than the previous quarter due to attention and coverage focused on the oil disaster in the Gulf of Mexico.

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