©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Wall Street Journal, 9/26/10
Twitter Inc.’s foray into advertising is receiving mixed reviews among marketers, underscoring the challenges of turning the popular micro-blogging service into a highly profitable enterprise.
The popularity of Twitter has fueled expectations that marketers could use the service to target relevant ads to consumers interested in real-time information about breaking events and other topics. Since launching its much-anticipated advertising products in April, Twitter has signed on more than 30 big-name brands, including Coca-Cola Co., Virgin America and Starbucks Corp., to test them.