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Ad Age, 9/27/10
Need proof that the media recession is over? Consider this: Reported revenue for the nation’s top media firms climbed 6.1% in the first half of 2010, according to Ad Age’s analysis. First-half measured ad spending rose 5.7%, with gains in every sector except newspapers, according to Kantar, and media employment shows signs of stabilizing.
What a far cry from 2009: Net U.S. media revenue for the 100 Leading Media Companies fell 3.8% last year, the first decline since Ad Age began ranking media firms in 1981.