©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IAB News Release, 9/28/10
Report Showcases Scope and Diversity of Digital Audio Audience and Outlines Opportunity for Marketers
The Interactive Advertising Bureau (IAB) today introduced its “Digital Audio Advertising Overview” Platform Status Report, which defines the digital audio category and provides a snapshot of the marketplace audience size and demographics as well as outlining the players in the market, the vehicles currently used to deliver content and advertising formats, and some of the most important metrics for measuring success. The announcement was made at the IAB’s sixth annual MIXX Conference and Expo in New York City where leaders from across the marketing and advertising industry converge for the most influential digital media summit.