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NY Times, 9/27/10
Proving a return on investment is crucial in advertising, and the Nielsen Company, the media ratings behemoth, is hoping that its new product will help advertisers and media companies measure their investments more accurately. On Monday, the first day of Advertising Week in New York, Nielsen announced its Online Campaign Ratings service, which was intended to provide online advertising data comparable to Nielsen’s television ratings.
The product will measure online advertising campaigns, including video and display ads, and will expand Nielsen’s reach beyond its current opt-in measurement panels for television and online media.