©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IAB News Release, 9/28/10
62 Campaigns Honored in 24 Categories; Best in Show Goes to HBO’s True Blood & Digital Kitchen for “Hacking Reality”
Tonight digital marketing’s creatives and executives gathered at the sixth annual MIXX Awards, presented by the Interactive Advertising Bureau (IAB), to recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year. The MIXX Awards are the only juried advertising competition evaluated by a cross-industry assembly of senior agency, marketer and publisher executives who, together, assess all critical components of the interactive marketing mix, including strategy, creative, execution and results. Reflecting the vibrancy of interactive advertising, this year’s MIXX categories acknowledge single executions as well as distinguished campaigns in such new categories as Experimental and Innovative, Mobile Apps and Viral. The winners were announced during a sold-out multimedia event attended by leaders across the digital marketing and media industry.