©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Wide adoption of segmentation and analytics
US marketers are no slouches when it comes to integrating new technologies and tactics with their email marketing efforts, according to data from summer 2010.
An August survey by email marketing service JangoMail of email marketers that were not customers of the firm found that the vast majority of respondents used advanced features like integration with Google Analytics or geo-tracking analysis to increase campaign effectiveness. Just 11.8% of email marketers reported never or seldom using such techniques.