Forrester: Social media content creators down in U.S. Companies must find new ways to re-engage these users who upload videos, write blogs and post product ratings and reviews

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG News Service, 9/28/10

This year, a smaller percentage of U.S. Internet users are contributing to social media sites — uploading videos, writing blog entries, posting comments to news articles and writing online product reviews — than in 2009, according to Forrester Research.

This means that companies need to find ways to re-engage those U.S. Internet users who have stopped participating on their social media sites.

“The initial wave of consumers using social technologies in the U.S. has halted. Companies will now need to devise strategies to extend social applications past the early adopters. This means that you need to understand how your consumers use social media,” Forrester analyst Jackie Rousseau-Anderson wrote in a blog post on Tuesday about a report she co-authored with Josh Bernoff, titled “A Global Update of Social Technographics.”

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