©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Why can’t business applications be as cool and fun to use as consumer apps? That’s a question asked by Jim Somers, chief marketer and strategist with Antenna Software (www.antennasoftware.com), who has undertaken a major rebranding of the Jersey City, N.J.-based mobile application company. Antenna is differentiating itself from its competitors by branding itself as the app developer that “deploys happiness” to its business users, rather than appealing primarily (or only) to IT or C-suite decisions-makers. This “consumerization of the enterprise” is a bold, new move for the company, which over the past two years has doubled its size through acquisitions.