©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Over the past three weeks, while hosting CMO Club dinners in Boston, New York City, and Dallas, the conversations moved from challenges and helping each other to the topic of true innovation in marketing. Every CMO is focused on driving growth for their companies, doing more with less, and leading their brands beyond the marketing department. But is top of mind among leading CMOs as we look to 2011? Here are a few highlights from what the industry is talking about, and what ideas or innovative programs are under development.