©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Enterprise software company SAP this week will debut a global brand campaign called “Run Better,” designed to show how the company is helping its customers run better businesses.
The campaign, developed by Ogilvy & Mather New York, includes TV, print, online and mobile. The budget was undisclosed.
“We are very, very excited. The ads truly help redefine what it means to be a best-run business,” said Marty Homlish, global CMO at SAP. “They show the depth and breadth of what we do as a company to help our customers become best-run businesses.”