SAP rolls out ‘Run Better' campaign

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Forbes, 10/4/10

Enterprise software company SAP this week will debut a global brand campaign called “Run Better,” designed to show how the company is helping its customers run better businesses.

The campaign, developed by Ogilvy & Mather New York, includes TV, print, online and mobile. The budget was undisclosed.

“We are very, very excited. The ads truly help redefine what it means to be a best-run business,” said Marty Homlish, global CMO at SAP. “They show the depth and breadth of what we do as a company to help our customers become best-run businesses.”

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