New HP Marketing SVP Says It's All About The Connection

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost, 10/5/10

Richard Gerstein has a lot on his plate. Just four months ago, he came to Hewlett Packard from Sears to SVP of worldwide strategy and marketing for the company’s personal systems group [PSG] — notebook and desktop PCs, personal workstations, smartphones and Internet services.

Prior to joining HP, Gerstein was president of marketing for Sears Holdings. He was also global chief marketing officer for Alberto Culver Beauty.

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