©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
As brand marketers gain more experience running social campaigns, they’re becoming more sophisticated about choosing social media agencies. Head marketers at Pepsi, Ford, and Microsoft shared their thoughts on working with social media agencies last week during an event hosted by Huffington Post in New York’s Times Square.
“We haven’t figured out the right mix,” said Shiv Singh, head of digital at PepsiCo Beverages North America at PepsiCo, when asked about how Pepsi picks social agencies. “They all come to social media from different places from different starting points…. No one has the whole picture.”