Survey: Tablet Owners Spend 50 Percent More Time Reading Magazines

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Folio, 10/6/10

Consumers who own tablets and other e-readers generally spend 50 percent more time reading magazines (presumably on those devices) than consumers who do not own those devices, according to the results of a survey released this week from market research firm the Harrison Group, digital magazine vendor Zinio and Qualcomm, a mobile device display manufacturer.

Also according to the survey, more than 80 percent of tablet and e-reader owners indicted that they are comfortable using digital payment systems that debit accounts automatically for subscriptions to content.

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