©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The move toward app-based digital editions may be fueling a general interest in the digital magazine format, according to the latest statistics from auditing organization BPA Worldwide. The company now has 480 titles in its roster that are claiming qualified digital copies of their print products.
Overall digital copies now account for 17.8% of circulation among BPA members who declared digital editions on their June 2010 statements. Only a year ago, digital copies comprised 15.7% of overall circulation. Business publishers especially have been making greater use of digital copies as subscription bundles and other custom products. The share of readers accessing the digital vs. the print version of a magazine can climb as high as 91.4% of total qualified circulation—a distinction held by HRW – Hydro Review Worldwide. Other titles with high levels of digital subscribers were Engineering, Inc. (84.2%) and Cosmetics & Toiletries (80.5%).