Chief Marketing Technologist: Finding the Right Person to Connect Powerful Tools with Effective Campaigns

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Sherpa, 10/7/10

Marketing with the most effective tactics increasingly means marketing with the latest technology. As innovation piles on top of innovation, how can your team ensure you’re selecting and using solutions wisely?

See why the CTO of a marketing software company says more marketing teams need managers who focus exclusively on marketing technology. Find out where he says you might find the right person for the job.

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