Print Still Leading Marketing Material Tried and True Methods Remain Dominant

Marketing Charts, 10/7/10

Print collateral is by far the most common form of marketing material produced, despite the rise of multimedia options, according to a new survey from the CMO Council.

Tried and True Methods Remain Dominant
Results from “Mapping & Tracking:The Optimized Marketing Supply Chain” indicate that a solid majority of marketing executives are still producing the same types of material they have been for years. Print collateral leads with 84% of respondents producing it, followed by presentations (72%) and folders and handouts (66%).

In addition, 57% of respondents produce direct mail and 55% produce product documentation. Only 39% produce multimedia products, the most popular “new media” form of marketing materials tracked by the survey. The other two were POS display (26%) and demo software (25%).

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