©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June
Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets.