Survey: Apps Are Fastest Growing Category of Mobile Advertising

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Digiday, 10/8/10

Next year’s budgets for mobile apps are poised to grow 58.7 percent over the course of the upcoming year, accelerating from 2010 growth of 45.1 percent, making it look like apps are the fastest growing category of mobile advertising.

So says an advisory released today by Internet analysts Stifel Nicolaus, a partner with Millennial Media in the DIGIDAY Q3 Apps State of the Industry Survey. The comparative budget figures were derived from a separate study on the Mobile State of the Industry, also done with Stifel Nicolaus, with collaboration by Mojiva. DIGIDAY’s prior-year Apps survey partner was Quattro Wireless, since acquired by Apple, meaning that the data presented in these trending studies over the past year represent industry trends as seen by three of the largest mobile ad networks in the country, and one of Wall Street’s leading Internet analysts, Jordan Rohan.

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