Digital, data lead to new directions

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 10/11/10

Our expert panel discusses the changing world of b2b direct and database marketing and the rapidly evolving factors affecting it

To take the pulse of the industry, East Coast Bureau Chief Christopher Hosford contacted experts to solicit their views on direct marketing trends, and the rapidly evolving forces of change wrought on it. Participating in the virtual roundtable were Margie Chiu, exec VP-strategic services at agency Wunderman, New York; Chris DeMartine, director of business development at Nextmark, an online marketplace for list brokers and list managers; Mary Miller, global director of marketing at Mardev-DM2, a data and marketing services company; and Nick Tassi, sales manager-broker and reseller division at list compiling company MCH Strategic Data.

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