Global study finds China and Middle East leading digital age

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

AFP, 10/11/10

China and the Middle East are racing ahead of the West in embracing the Internet according to “the largest ever” global study of online habits.

The Digital Life study by global research firm TNS also found Malaysians are the most sociable online with an average of 233 friends on social media websites, while the Japanese are the least friendly with just 29.

TNS said the study was the “largest ever global research project into people’s online activities and behaviour”, surveying almost 90 per cent of the world’s online population through 50,000 interviews in 46 countries.

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