IDC: Tech marketer budgets up 3.7%

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB, 10/11/10

The technology industry is bouncing back from the recession, with tech marketers projected to increase their marketing budgets 3.7% this year over last year, according to research company IDC.

That’s a healthy change from last year, when technology companies slashed their marketing budgets 8.3%.

The findings are part of IDC’s recently released 2010 Tech Marketing Benchmark study, which was based on an online and telephone survey of 87 senior technology marketers, conducted between May and July.

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