Madison Avenue Rebound: U.S. Ad Spending Up 3.8%

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Forbes, 10/11/10

After six consecutive quarters of decline, the U.S. ad market is showing signs of a turnaround in 2010.

In fact, advertisers spent an estimated $54 billion during the first half of the year, up nearly 4% from a year earlier, according to the Nielsen Company, which attributes the uptick to a modest improvement in consumer confidence.

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