©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Technology Review, 10/11/10
If I tweet my feelings about an artificial sweetener, Coca-Cola wants to know about it. Am I discussing new scientific findings about sweeteners? Praising the taste of one while maligning another? Talking about how they’ve helped me lose weight? Marketers typically pay big money for research into what people are thinking about–to gauge success, identify threats, ferret out misinformation, and pick up on themes that resonate with consumers.